Author:
James C. Anderson, Nirmalya Kumar, James A. Narus
Publisher:
Harvard Business Review Press (November 7, 2007)
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125307-20250918.xml
Publisher Identifier:
P-PER
Imprint:
Harvard Business Review Press
Country of Origin:
United States