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- Play Nice (The Rise, Fall, and Future Of Blizzard Entertainment)
Play Nice (The Rise, Fall, and Future Of Blizzard Entertainment)
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Product Details
Author:
Jason Schreier
Format:
Hardcover
Pages:
384
Publisher:
Grand Central Publishing (October 8, 2024)
Language:
English
Audience:
General/trade
ISBN-13:
9781538725429
ISBN-10:
1538725428
Dimensions:
6.4" x 9.3" x 1.25"
File:
hbgusa-hbgusa_onix30_P9232202_10132025-20251013.xml
Folder:
hbgusa
List Price:
$30.00
Country of Origin:
United States
Case Pack:
20
As low as:
$23.10
Publisher Identifier:
P-HACH
Discount Code:
A
Pub Discount:
65
Weight:
20.64oz
Imprint:
Grand Central Publishing
Overview
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
